Towards the end of 2016 we realised an out of store sample distribution with Total, the number one washing detergent in Switzerland.
The goal of the promotion was convincing new customers of Total’s benefits by “bringing samples into their washing room”. It was implemented by 200 promoters handing out a total of 200’000 Total folding maps with a Total Aloe Vera sample as well as a flyer with a Cumulus voucher at the 14 largest train stations and the three largest shopping malls in Switzerland.
A life-sized teddy was additionally present as a magnet for the pedestrian’s attention and to entertain both young and old.
Client: Mibelle Group /Mifa AG, Project: Out of Store Sample Distribution