For our client Unilever we had previously launched the successful “Lipton Sparkling Ice Tea” in Switzerland. A complete novelty on the Swiss market, as ice tea mixed with sparkling water was still largely unknown. We were able to change this with various BTL actions.
More than 250 Streuplan promoters handed out over 400’000 ice-cold cans to commuters at 12 of the largest train stations in Switzerland. The sampling was linked to a contest and a special offer for the POS in order to generate a large amount of trials in short time.
A uniform key visual was developed for visual communication in the effort to represent the lightness and refreshing effect of the sparkling ice tea and used throughout the entire communication, from POS to advertisements, posters, and online banners.