The 44. Eidgenössisches Schwing- und Älplerfest (ESAF) in Estavayer was at the centre of the campaign. We created an on pack fanfold, displays for the POS, and advertisements for various event guides, and handed out the tasty RIESEN bonbons at eight regional Schwinger events in total.
All communication media directed to our RIESEN promotional website. Participants in the contest were able to win 3 x 2 tickets for the ESAF with the correct answer and a bit of luck.
The highlight of the campaign was the RIESEN booth at the ESAF. Apart from an all-you-can-eat buffet of RIESEN bonbons, visitors of the event could also provide proof of their dexterity at the cow-game “Swing the Ring”, win a variety of RIESEN giveaways as well as buy RIESEN fan articles at the booth.
Client: Storck, Project: RIESEN 2016